Customers buy insight. This is the most important attribute next to the offering of pricing and product options. Travel agents can position themselves to be travel experts if they have the proper training and knowledge to back it up. This is why continuing education is so critical, whether you are in an office environment or […]

Saving money is also not just about price. It is more about value. If the hotel was not the right location, if the cruise line was not the right cruise line, if the golf course was not the right golf course…it does not matter how much your customer saved. They will not come back to […]

It is not just about price. Consumers are looking to travel agents to provide the best overall solution to their individual travel needs. We have a tendency to immediately think price is what sells and not necessarily what the customer wants or needs. Qualifying the customer upfront can provide you with a relevant needs assessment. […]

Safety and security have always been top of mind with leisure travelers. Since 9/11, it has become more important than ever. Consumers are seeking out safety/security information which provides them with up to date information on travel destinations. In the world we live in today, this is critical.

Consumers have no time. We live in a time deprived society. Six in ten leisure travelers do not feel they have enough vacation time. The value of a travel agent is the ability to provide a personalized travel experience at the right quality and price and most importantly, saving time and energy for their customer.