The Kerala state government is mulling in stepping up its promotion activities in Gulf countries to boost tourist inflow from the region, an official from the Kerala government’s department of tourism said on Tuesday.

“We are already participating in the Dubai Shopping Festival but feel there is a lot more potential of attracting tourists from Gulf countries, hence in the coming days, we will be focusing a bit more on the promotion activities there,” a tourist information officer said.

He pointed out that Kerala was just four hours away from Gulf countries by means of air route and a sizable population of the state was already present in the Gulf region which would help promote the state better.